2030 – The Rumination Compilation

Posted on July 28, 2025October 9, 2025 by The Rumination Compilation · 2 Comments

Precision Consumer 2030

Wellness as a Window into You

You are being watched.
Not just by a camera or a satellite or a data broker.

But by your smart mirror.
Your fitness ring.
Your gut biome dashboard.
Your digital assistant that noticed you’ve been coughing more lately.

This isn’t surveillance in the dystopian, authoritarian sense. It’s subtler than that. It’s called “precision wellness”. By 2030, so they say especially if certain think tanks have their way, it’ll be normalized. Incrementally, then all at once. After that, it’ll more than likely be dystopian but let’s take a step back.

In 2019, a cultural intelligence consultancy called Sparks & Honey released a document titled Precision Consumer 2030—a 125-page playbook detailing the transformation of personal health into a hyper-individualized, AI-optimized ecosystem of apps, trackers, scores, and predictive services. At first glance, it reads like a wellness brochure from the future: designer synbiotics, mood-responsive interiors, “smart” toilets that analyze your waste. But with discerning eyes, what emerges is not just summaries of consumer trends but actually a governance architecture.

That’s because Sparks & Honey isn’t just some boutique agency running ideation workshops for sleepy CPG brands. It is a strategic foresight division of Omnicom Precision Marketing Group, a branch of the $17B Omnicom advertising conglomerate. They deploy an AI platform called Q™, which digests thousands of cultural signals to guide institutional decision-making. And their most prominent collaborator on Precision Consumer 2030 was the World Economic Forum (WEF).

The WEF Connection

Sparks & Honey didn’t just work adjacent to the World Economic Forum. They co-developed and presented the Precision Consumer 2030 initiative at Davos in 2020 alongside corporate partners like IBM, 23andMe, Mount Sinai, and PepsiCo, to name a very short few. Robb Henzi, their SVP of Strategy, also served on the WEF’s Global Future Council on Agile Governance, where he contributed to WEF white papers on regulatory technology (RegTech) and behaviorally responsive governance frameworks.

So when you read Precision Consumer 2030, you’re not just browsing a guess at what’s coming. You’re reading an institutionally aligned proposal, actively disseminated to the very companies, cities, and policymakers tasking themselves with building the future.

This is not fiction. This is how it comes to be.

Your Body, Their API

In the Precision 2030 model:

Consumers will soon manage a “bio-cloud”—a constantly updating digital twin of their physiology.
Workplaces will match employees to tasks using biometric stress data.
Retail will shift from demographic targeting to individual mood-based personalization.
Health insurance could fluctuate based on real-time metabolic behavior.

This isn’t a question of “if” or “when.” The infrastructure is already here. What Precision Consumer 2030 shows us is the desired end-state of that infrastructure. A system where privacy, bodily autonomy, and informed consent are functionally obsolete.

And nowhere in the document is data security meaningfully addressed. There is no mechanism proposed to protect against biometric theft, psychological profiling, or genetic discrimination. Why would there be? That’s not the concern of predictive market designers. Their job is to make behavior legible, profitable, and manageable.

Wellness as Performance, Surveillance as Care

In this model, health becomes aesthetic; another layer of conspicuous consumption. You don’t just track your well-being; you display it. Your biometric score becomes your new credit score. Your gut biome becomes part of your brand. Your wearable tells others whether you’re exhausted, inflamed, focused, or fertile. It tells others that your affluence is secure enough to secure you another healthy day.

This is the new luxury: the appearance of control over your own biology, delivered through interfaces owned and operated by someone else.

The Sparks & Honey advisory board itself reveals how broad this reach is:

1. Judy Samuelson

Affiliation: Executive Director, Aspen Institute Business and Society Program
Known For:

Leading voice in rethinking the role of corporations in society.
Spearheaded the Aspen Principles, which influenced long-term corporate value metrics and social responsibility standards.
Frequently writes and speaks on stakeholder capitalism and the limits of Milton Friedman’s shareholder-first model.
Author of The Six New Rules of Business.

Relevance: Brings policy influence and corporate ethics framing to Sparks & Honey’s predictions; grounding their trend work in emerging governance and business ideology.

2. Kahlil Greene

Known As: The “Gen-Z Historian”
Background:

Former Yale Student Body President, became widely recognized on TikTok and Instagram for distilling American history and social issues for younger audiences.
Topics often include race, systemic inequality, and generational perspective shifts.
Strong social media presence with partnerships in youth education, brand consulting, and activism.

Relevance: Represents the youth culture pulse, with the ability to translate institutional messaging into digestible narratives for digital-native generations.

3. Dr. Brian Pierce

Background: Former Director of the Information Innovation Office (I2O) at DARPA (Defense Advanced Research Projects Agency)
Known For:

Oversaw cutting-edge military research related to artificial intelligence, neuroscience, and human-machine symbiosis.
Helped lead DARPA’s efforts into predictive intelligence and autonomous systems.

Relevance: Adds high-level expertise in defense-grade AI, surveillance tech, and human-data integration, which reinforces Sparks & Honey’s credibility in biometric and predictive modeling domains.

4. Lynn Greene

Background: Former President of Estée Lauder’s Global Brands
Known For:

Oversaw Estée Lauder, Clinique, and Origins globally.
Noted for modernizing brand strategy and integrating emerging beauty tech and AI-driven personalization.
Played a key role in shifting beauty toward data-informed consumer experiences.

Relevance: Ties Sparks & Honey’s foresight work to consumer behavior, biometric branding, and commercial personalization strategies.

5. Maarten Leyts

Background: Youth culture expert; CEO of Trendwolves (a Belgium-based trend forecasting firm focused on millennials and Gen Z)
Known For:

Specializes in cross-generational insight, emerging behaviors, and cultural forecasting across Europe.
Has advised on education, youth employment, and tech adoption trends.
Published widely on the socio-psychological patterns of Gen Z and post-pandemic youth culture.

Relevance: Adds granular insight into how generational shifts impact consumer behavior, governance models, and cultural adoption of bio-integrated tech.

These aren’t marketers. These are architects of consensus, shaping how commerce, identity, and even biology are interpreted across institutions, over years of focused influence.

The Real Takeaway: This Is the Blueprint

Precision Consumer 2030 is not simply forecasting where health culture might go. It is manufacturing the desirability of its inevitability, corporations on board are working at this very moment to convince you or your younger peers this is sexy, smart and socially significant. Through collaborations with the WEF and a multitude of Fortune 500 partners, Sparks & Honey’s influence isn’t theoretical it’s operational.

As a result, this document (light on footnotes but heavy on framing) should be read the way a legal analyst reads a contract. Or the way a surveyor reads a map of land that isn’t theirs yet.

Because this is a roadmap for cultural submission, where each biometric check-in is repackaged as empowerment. Where every app that helps you sleep better might also be reshaping your insurance score, your employability, and your self-worth. It may even flag you for limited travel and limited consumption of goods and services; it will know more about you than you do and make decisions based of information you wouldn’t even know how to read or process.

But that’s no excuse to say you didn’t see it coming.

They published it.

They presented it.

(Then they scrubbed the paper from their website.)

Now they and a bunch of companies you probably give your money to or might even work for are building the infrastructure to make sure you can’t opt out.

Below, you will find a download of Precision Consumer 2030. Read it over and start to look at what’s on the shelves and on the way with this paper in mind.

2019+Precision+2030.pdf Download

Update: and just like that, President Trump has a very relevant idea that sounds like just another step in Precision Consumer 2030.

Trump Administration Is Launching a New Private Health Tracking System With Big Tech’s Help

President Donald Trump is expected to deliver remarks on the initiative Wednesday afternoon in the East Room. The event is expected to involve leaders from more than 60 companies, including major tech companies such as Google and Amazon, as well as prominent hospital systems like the Cleveland Clinic.

Posted on February 25, 2024October 9, 2025 by The Rumination Compilation

Something to share

Last year, I spoke at a city council meeting in Vista, California where the focus was on the “General Plan”. This “General Plan” is Vista’s version of California state’s “Climate Action Plan”. Since 2011, California law has mandated that every city have a General Plan, but only recently have cities started hosting meetings and workshops to involve community members in discussing what citizens want in the plan and marginally clarifying what citizens should expect the plan’s fruition to really look like.

For context, prior to the meeting, I prepared 3 questions to ask the city officials regarding the General Plan & provided each a copy of the questions to follow along as I spoke. Admittedly, I didn’t expect anything other than outright dismissal of my questions but I was extremely wrong. I got a response I need to share with you.

Before I do that, I want to separately address any potential readers based on geography:

⁃ Citizens of Vista, if possible, start going to the meetings for the General Plan & listen to what’s coming. I know it’s hard to carve out time with all that life sends our way but if you have any level of concern for future of the city (or your place in the city) show up to one of these specific meetings & listen to the plan they have in mind for the city, bearing fully in mind what Commissioner Looney says from 6:30-9:42 in the video below.

⁃ Citizens elsewhere, google whatever state you live in along with the words “climate action plan”. If your state has has one, check & see if a law was passed requiring the city you live in to adopt a climate action plan (CAP) or general plan as well. Since 33 states already have, I’d almost bet on it, so if it happens to be so, I suggest watching the clip below & asking yourself “is what Commissioner Looney says from 6:30-9:42 going on in my city too?”

Sorry this is a long video (by today’s standards) but I wanted to show every city member’s response unedited.

If anyone wants to watch the entirety of the meeting:

Thank you for your time, I value it tremendously.

Posted on July 4, 2022October 9, 2025 by The Rumination Compilation · 1 Comment

Environments & Requirements

So, the Supreme Court of the United States of America attempted to backhand the Environmental Protection Agency.

But did it actually do anything?

In an another example of the Supreme Court redefining & restricting regulatory rights of an agency we see that these Justices, for some time now, have been potentially pondering some sort of idea that the federal government has done enough or what it can. Odd to say, considering this is an extremely active time for the Court as they’ve made a total of 7 decisions since June 23rd of this year; some would say that’s more than enough & some of what’s been done is more than unnecessary.

Solely focusing on the EPA matter though, considering what this decision may mean for our collective future, I wonder if we may witness the beginning of a reinvigorated battle between state economies & the likelihood of various sustainability development goals set by the UN being met by the United States of America by 2030.

Although this recent Court decision emphasizes the States’ right to discern appropriate levels of emission reduction over periods of time, external forces besides the federal government are pushing to incentivize States to move away from coal as much as possible, as soon as possible.

Summarily, the Supreme Court denied the EPA, emboldened by the Clean Power Plan introduced by the Obama Administration in August of 2015, the regulatory power to implement a cap-and-trade economy centered around carbon credits & compliance costs through the form of increased energy prices that would begin this year. The goal of the Clean Power Plan was to reduce carbon emissions by 32% by 2030, a legislative example of a Nationally Determined Contribution (NDCs) spoken of in the Paris Agreement that was adopted in December of 2015.

Every five years, nations that are party to this agreement submit NDCs that detail how their governments will steer their respective nations towards achieving various sustainability development goals set by the UN & its various subgroups like the ICAO (International Civil Aviation Organization) & IMO (International Maritime Organization).

Provided here are the two NDCs the USA has submitted since the inception of the Paris Climate Agreement:

1. Submitted on 03/19/2016

2. Submitted on 04/22/2021

In a portion of the dissenting opinion provided by Justice Kagan, supported by Justices Breyer & Sotomayor, it is said “the effect of the Court’s order, followed by the Trump administration’s repeal of the rule, was that the Clean Power Plan never went into effect. The ensuing years, though, proved the Plan’s moderation. Market forces alone caused the power industry to meet the Plan’s nationwide emissions target-through exactly the kinds of generation shifting the Plan contemplated.”

The “market forces” vaguely presented as proof of some inevitable generation shift are more aptly described in full as the corporate compliance with a global cap-and-trade carbon credit system established by non-government organizations & various conglomerates in the banking & energy industries.

Earlier this year, UN Secretary-General António Guterres spoke at a Powering Past Coal Summit, urging members to reduce coal use in electricity generation “by 80% below 2010 levels by 2030” by “cancel[ling] all global coal projects in the pipeline and end[ing] the deadly addiction to coal, end[ing] the international financing of coal plants and shift investment to renewable energy projects & jump-start[ing] a global effort to finally organize a just transition, going coal plant by coal plant if necessary.”

While the United States federal government itself is not a member of the Powering Past Coal Alliance (a coalition of governments, businesses and organizations) representatives of California, Connecticut, Hawaii, Minnesota, New Jersey, New Mexico, New York, Oregon, Pennsylvania & Washington state all attend the Summits & act as intermediaries, to a degree, that facilitate the economic & legislative maneuvers these international agreements seek to enact.

Cognizant of these extrajudicial environments that enumerate new requirements implemented through “market forces” just about every year, five years at the minimum accounting for NDCs, I have to wonder, what exactly did the Supreme Court do?

What do you think?

Thanks for reading.

Links to ponder in this frame of light:

https://www.financialexpress.com/economy/time-has-come-to-tweak-the-world-order-established-after-world-war-ii-union-minister-hardeep-singh-puri-at-express-adda/2580688/

For decades, these UN sub-groups have been affecting governments on the micro & macro level; here’s a San Carlos, CA city council meeting from 2009 that showcases the process by which they circumnavigate democracy through “rapport building”:

https://m.youtube.com/watch?v=Su7i4cH7eYo

Saudi water deal threatening water supply in Phoenix

Story from June 23 of this year.